The Wendy's High School Heisman program, awarded in conjunction with the collegiate Heisman, celebrates the achievements of the nation's top high school seniors both in and out of the classroom. Just as the collegiate Heisman is known for being the top award in college football, the Wendy's High School Heisman award is known for being the most prestigious award at the high school level. The award encourages future leadership by recognizing well-balanced lifestyles at an early age.